I used to think that tattoo artists who did only flash or pre-drawn designs were too bougie for their own good.
But, like most of my beliefs based on overcritical judgement and not on logic or compassion, that line of thought has recently been absolutely overturned in my mind.
I was wrong. I get it now.
An artist choosing to go flash-only may be a little audacious, sure. But more than that, it can be an intentional act of self-preservation—a big, bountiful boundary made to keep both mental health and work/life balance in check. This is a revelation that has come to me slowly, through the slog of burnout and the peeling away of my layers of pride. I get it now–Or at least I’m starting to–and I thought I would share a couple little bites of that revelation with you. Three main bites, actually.
Here are 3 reasons a tattoo artist might choose to do only flash/pre-drawn designs.
- Time/Cost Efficiency
The funny thing about tattooing is that while many artists charge only for the time that the needle is in the skin, the actual work of tattooing is much wider and more time-consuming than what the client sees firsthand. Like the visible mushroom supported by a vast network of hidden mycelium, a tattoo is actually the culmination an artist’s total input. Drawings can take hours, doubling, or even tripling the overall time commitment of one tattoo. The longer the drawing process goes on and the more drafts a tattoo goes through, the lower our actual hourly wage becomes. That also doesn’t account for logistical duties, time spent in the inbox, marketing, social media, acquisition of skills and supplies every year, or the time it takes to provide highly safe and sanitary conditions for work.
Offering a drawing as-is, is a beautifully simple way establish more predictable and manageable work hours. Similar to a painter who makes prints of their own designs, but strictly limits their commissions, tattoo artists can increase the efficiency of their work life by offering things they produce at their own pace.
- Mental health.
I’m just going to say it. Custom tattooing is freaking hard emotional work. From the inquiries full of personal details and stories of life trauma, to choosing which projects to take, to the to the back-and-forth of getting the drawing juuust right, to holding space for clients in the tattoo chair. Tattooing, just like getting tattooed, is emotional, vulnerable, and personal. Each tattoo is a vessel for meaning, and some clients stuff a LOT of meaning into one vessel. Tattoos are rarely just tattoos. They are symbols that find actualization through an intense, physical process, and the tattoo artist is the guide. This has been the source of some of my most genuine joy in my work and also my deepest exhaustion and desire to give up. I adore helping people reclaim their bodies and express their deepest hearts, but it can also be totally depleting. It is the real, hard, stuff of life.
Having experienced all this myself, I have ceased to be surprised when an artist chooses to, temporarily or permanently, move to a model of tattooing that emotionally simplifies the process. Especially in 2022, after two years of upheaval that was enough to unsettle even those with the strongest emotional constitutions. Who would blame an artist for whittling away any unnecessary stress for the sake of preserving the precious assets that are their mental and emotional health? I certainly can’t anymore. In fact, I revere the artists who use boundaries to protect themselves from the overwhelm that so often comes from continual, custom work.
- We have ideas and Inspiration that we have been waiting to release.
This third point is, for me, simultaneously the most exciting and the most difficult to accept.
I became a tattoo artist so that I could use the thing I love to do most as a way to enhance the lives of others. Tattooing appealed to me above other forms of art chiefly because it had a strong element of personal service. That being said, part of being an artist is the visual expression of ideas. Where would we be if the artists whose work we pay to see in museums hadn’t followed their inspiration into the wild, strange and captivating depths of their own values and thoughts and feelings? How can the artist develop a brave new voice if they are only ever occupied with translating the voices of others? I personally believe there is a time and a place for both. Those artists who muster up the courage it takes to offer up the art that they deeply feel to be important are risking safety and predictability for the sake of innovation and exploration. That is both a privilege as an artist, and an essential element of humanity. True innovation cannot be dictated, it has to be crafted by hand. We artists crave the chance to execute the ideas that whisper in the back of our minds, “I’m worth your time, I promise. Please let me out.” To leave all our best ideas on the back burner just to pursue art that is stable and consistently profitable is a sacrifice. Does that mean that custom and commission work isn’t important or fulfilling? On the contrary. Doing custom tattoo work requires great artistic and interpersonal skills. It is an act of service to the clients heart and soul, and it is some artists’ bread and butter. I believe there will always be artists who do custom work and thrive. It just doesn’t have to be all of us.
The artists who dare to put their own values on display in their art are, by my estimate, brave and worthy of respect. Can a tattoo artist cease doing custom work as an expression of their character as a pompous, self-important jackass? Yes. Can that same attitude be applied to custom work? Also yes. Can an artist, free of the anxiety that comes with doing custom tattoos, finally offer up their best and most lovingly crafted work with gratitude and humility? YES.
And that’s what I’ve gradually had to learn. Those artists who dare to use their boundaries as building blocks for a better career full of honesty and innovation are not, as I first suspected, inherently elitist, but are actually pointing to a way that values emotional sustainability and artistic clarity.
Personally, having done a recent booking round of just flash and smaller florals, I can honestly say my quality of life has improved. Before leaving Portland I was playing chicken with my breaking point hardcore. I felt by ability to give my best slipping away as work became more about keeping up than honing my craft. I came to the sobering conclusion that I was either going to have to radically change how I did my work, or walk away from it. The latter option seemed unbearable, so I decided I had to make a major shift.
Now, Instead of being up late drawing and playing catch-up during the work week, I get to show up at the shop and focus on doing my work to the best of my ability. Instead of struggling to interpret a client’s desires, I get to focus on genuine conversation with my client and treat each appointment like a mini adventure rather than a test. I have time to have dinner with a friend after work and not fall behind because of it. I am more present, more inspired, and more excited about my work than I have been in a long time. I don’t take for granted that I’m in a privileged position where my work is in demand and I can afford to make the swap to flash. I also have no regret for the time I spent doing only custom work and building my clientele. For all of this I have immense gratitude.
I’m happy to admit now that I was wrong. Artists who do flash and pre-drawn designs only may not be, as I first assumed, elite and aloof. They may just be building their best life one boundary at a time, and I may just be okay being one of them.